The honey from Öland (an island located in southern of Sweden) tastes like summer and I wanted this to be reflected in the logotype. The label is transparent so the honey can shine through and you get a contrast between the golden honey and the deep blue text. The inspiration is old folk patterns.
When autumn comes the honey gets a darker shade from heather plants. In order for the label to still be visible you need to either print the label a lighter color or give the whole label a background, visualized here.